Sunlight is one of the biggest enemies of area rugs. UV exposure can cause colors to fade unevenly over time, leaving some sections brighter or duller than others and making the rug look older than it really is.
To keep your rugs looking their best, periodically rotate them so all areas receive equal light exposure. If possible, consider moving rugs slightly or using window treatments to limit direct sunlight during peak hours. Even small adjustments can significantly extend the life and appearance of your rugs.